As an adult, it’s hard not to look back on the day meals came with a fun new toy. The toys were always the highlight of a trip to the nearby McDonald’s
(. After kids finish their delicious meal (or more often before), just before zooming away to climb through the McDonald’s PlayPlace, there’s always a moment of wonder as they stop to appreciate the plastic-wrapped treasure inside. MCD)
For those of us who grew up with Happy Meals, collecting all the toys in a series was a real status symbol in those early days, especially when the toys interacted with each other. Back in the 90s, the need for the full range of Power Rangers toys was very real, and when they all were, kids felt like the little version of an art collector.
Now, for the third time in McDonald’s history, the desire to “collect them all” reaches new heights when Happy Meal teams up with an iconic children’s toy franchise. Not only is this new toy well known and loved, it also gives kids a new way to play one of the most popular trading card games of the past few decades.
Pokémon & McDonalds team up: a new way to play
( Japanese character battle card game Pokémon returns to the Happy Meal to bring us Match Battle. It’s a new way for kids to play their favorite trading card game! According to the Pokémon website, these figures have their own rules so that children can fight against their friends. Each Pokémon Happy Meal comes with: NTDOF)
a booster pack with 4 cards, including 1 foil card
1 sheet with instructions to play the game
1 collectible coin, used to determine the fate of your Pokémon battles
1 theme spinner
1 card box
and food, or whatever — just give us the toys!
The Happy Meal box has also had a Pokémon makeover, so for a limited time these boxes come with Pikachu’s cute face on the front, complete with two little pop-out ears. The cards in the box will also feature some of the franchise’s most popular characters. Customers can try to collect characters such as Pikachu, Rowlet, Gossifleur and more.
Popular Pokémon Happy Meals
For the company’s new Pokémon rollout, McDonald’s wants to solve a past problem when it comes to selling these collectible cards. During the 2021 Pokémon promotion, scalpers bought up the cards in bulk and then sold them online for high prices. After this happened in the US, UK stores limited the sale of the toys to one extra per customer. This year’s rollout has already announced that they will use this strategy to avoid shortages and price increases by third-party sellers.
Both McDonald’s and Burger King
( have hosted Pokémon toys and promotional deals. In 1999, Burger King released a gold-plated Pokémon card. The gold cards were neat, and certainly nice and new for the time, but they haven’t held much value over the years. But thanks to scalpers, collectors at the time may have paid far more than the cards were worth to get their hands on one. QSR)
The Pokémon franchise is introducing a new series of video games this fall, so this partnership with McDonald’s is good preparation for the IP. The popular fast food destination has seen a favorable turnover increase in recent months, even after increasing menu prices. The return of this popular promotional event will boost sales for the upcoming season, which should make investors smile. Whether the limited sales will prevent these scalpers’ collectible cards remains to be seen, but as for an investment in a new way for kids to play an old favorite? That is an investment that will certainly pay off.