Should the modern fast food restaurant have tables at all or is it all takeout windows and screens? That’s the question many modern restaurants face as they move to a model where they want people to place more mobile orders.
Sometimes the change is as subtle as more order screens and a drive-thru track, while in other cases it could be a whole restaurant revamp. McDonald’s (MCD) recently announced plans to modernize more than 7,000 restaurants in the US and UK.
Instead of the traditional counter and seating areas, these will look more like a room with different sections where customers can order: a play area for the whole family, a grab-and-go zone and a “hanging area” where customers order from screens and waiting to prepare food.