Disney/ESPN Draws a Line in the Sand With NBA

In the ever-changing world of television broadcasting, sporting events remain a constant. While people stream a ton of content, store shows on their DVRs, and generally watch very few programs in real time, they still watch live sports as they air.

That has made just about any sport with a following into a valuable broadcast item. The National Football League (NFL) is, of course, at the top of the sports pyramid with Sunday Night and Monday Night Football rankings in TV’s top programs every week.

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