Walt Disney Has Good News for ‘Frozen’ Fans

Disney fans can often do so much more than just watch their favorite movies. Once the company has had a big hit, such as 2013’s ‘Frozen’, it could turn that into a brand used on everything from backpacks to pyjamas, video games to Broadway musicals and, of course, theme parks and attractions.

That’s part of the company’s magic and therefore a hit for Walt Disney (DIS) means more than hits for other companies. And since Disney creates family-friendly content for all ages, the biggest movies lend themselves to massive brand expansions.

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