There are benefits to building IPs
Every major streaming service and production giant is racing to get their hands on every intellectual property they can. Thanks to several smart purchases from popular franchises such as Marvel and Star Wars, Disney
( has established itself as a streaming behemoth in just under three years. The pragmatic adoption of popular characters and concepts has led to new feature films and exclusive series for the company, generating significant revenue from the box office, streaming platform and merchandise sales. DIS)
Meanwhile, almost every other streamer is doing the same. Warner Bros. Discovery
( has grown their own IPs over the years including DC Comics, Hannah Barbara, Looney Tunes and more. Batman alone has rebooted six times, each time with a huge range of toys and merchandise to match. Newer streaming services are also sticking their hand in the IP cookie jar. For example the young streamer Paramount WBD) ( is getting critical acclaim for its new revamp of the ‘Star Trek’ franchise, bringing subscribers to the young streamer. PAR)
And there are some more popular IPs that could become blockbusters in the near future. Last year, Netflix
( acquired the rights to the Power Rangers from toy company Hasbro NFLX) ( with plans to build their own fictional universe. Nintendo HAS) ( is also working on this with features like Super Mario Bros. and pokemon. Strangely, none of these major media companies bought the rights to JRR Tolkien’s wildly successful ‘Lord of the Rings’ franchise. NTDOF)
According to John Carpenter, ‘Halloween’ is only a little at the end
With every day a new battle for a popular IP for sale, it’s hard to believe that something as memorable as “Halloween” will ever really end. According to slasher king John Carpenter, the movies have, and will always go where the money is.
“I didn’t expect there to be a sequel” [to Halloween ’78]. The movie industry is ruled by money. [The first] Halloween made so much money, here they come again, same guys [saying]”Hey John, let’s do another one.” I guarantee that if Halloween Ends makes a lot of money, guess what? Guess what.”
And honestly, this is a really good thing. Refreshing outdated characters and traits isn’t just good for revenue, it’s great for IPs too. Bringing new stories into a modern age gives younger and older generations the opportunity to interact with media. Makers are allowed to add modern elements to outdated ideas, be more inclusive and take advantage of new production technologies.
Collecting intellectual property is clearly a worthwhile investment, and the legend of Michael Myers allows him to live forever. That terrifying face will no doubt return, probably when we least expect it.