Walmart Borrows a Kohl’s Idea to Take Down Amazon

Amazon (AMZN) built its retail business on the back of Amazon Prime, a service that has grown tremendously but launched as something very specific.

When Amazon Prime launched in 2005, it offered unlimited shipping within two days in exchange for a membership fee. There were some caveats and exceptions, but that was the core offering.

Now Amazon Prime has grown into a service that usually offers one-day shipping, and while the cost has increased ($14.99 per month or $139 per year), what it offers has also increased dramatically.

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