Taco Bell has made keeping his customers a part of his game plan. The Yum! Brands (YUM) company regularly changes items on and off the menu, adding new limited-time offers and bringing back favorites. Sometimes the chain even has offers for very limited time, such as the one-week chicken wing promotion at the end of 2021.
McDonald’s (MCD) doesn’t experiment or change its menu as often as Taco Bell, but it does make changes, often trying new items outside the US before bringing them (or any version of them) here.