And now T-Mobile is partnering with a major streaming service in an effort to keep its customer base loyal and satisfied.
Which streaming company does T-Mobile collaborate with?
Apple+ isn’t the biggest streaming service, in terms of raw numbers. It hasn’t disclosed its subscriber numbers, but it’s widely believed to have far fewer customers than, say, Netflix’s 220.67 million paid global subscribers (as of Q2 of the year) nor Disney+’s 152.1 million streaming subscribers (as of Q2). the third quarter of the year).
But Apple+ has taken an approach that almost no other streaming service has. Since Apple is primarily a technology company and not a media company, the streaming service doesn’t have a built-in library of classic movies and television shows, which was the natural advantage Comcast and Warner Bros. had. Apple also didn’t seem interested in spending money to license old content like Netflix did when it first started building the service.
Instead, Apple+ only makes a few things a year, but shoots everything to turn everything into a buzz-generating event that breaks through to the larger culture. While this hasn’t been the case for every single show it makes, both the comedy “Ted Lasso” and the sci-fi thriller “Severance” slowly turned into social media-dominant hits, as did the service’s original movie “Coda.” Netflix is making a difference by becoming the first movie from a streaming service to win the Oscar for Best Picture.
Apple+ doesn’t seem to be aiming to become the biggest streaming service in the world, instead making the arguably wiser choice of being a respected boutique service. But Apple would still like to get more attention for its shows, and T-Mobile needs to find ways to differentiate itself from its competitors.
That’s why the two companies have announced a new partnership, where customers of the popular Magenta MAX will receive a free subscription to Apple+ for a year starting September. Customers can activate their free subscription via their T-Mobile account.
The Magenta Max plan starts at $85 per month and includes unlimited premium smartphone data.
“Magenta MAX customers love streaming. So of course we give them more of what they love because that’s exactly what the Un-carrier does,” said Mike Sievert, CEO of T-Mobile. “It’s these steps – giving customers more without asking more of them – that have made T-Mobile the value leader in wireless. Now, with America’s most award-winning 5G network, T-Mobile customers don’t have to choose between the best value and a great network.”