‘Shrinkflation’ Worries Many Consumers, Prompts Action

Many supermarkets are shrinking their package while keeping prices the same or even increasing prices, a phenomenon known as ‘shrinkage’.

Consumers are not happy with the development. And while some just accept it, others are not and are fighting it.

More than half (54%) of American adults have seen, read or heard about shrink inflation, according to a survey by research firm Morning Consult, and nearly two-thirds (64%) are concerned about it.

Among age groups, the percentages for those aware of shrink inflation are 62% for Baby Boomers (born 1946-64), 53% for Generation Z (born 1997-2001), and 47% for Millennials (born 1981-1996).

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