Costco Will Raise Membership Prices (Blame Walmart’s Sam’s Club)

Walmart’s (WMT) Sam’s Club just made the most cautious price hike any company could do. The warehouse club has increased its basic membership from $45 to $50 per year and its “Plus” membership from $100 to $110.

But because the company understands the perspective of raising prices at a time when consumers are hyper-aware of rising costs, the increase comes with quite a caveat. Sam’s Club gives existing members $5 or $10 in “Sam’s Cash”, essentially a gift card, on their next renewal.

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