WhatsApp rolls out new feature called Communities, including 32-person video call ‣ Star Potter

WhatsApp rolls out new feature called Communities, including 32-person video call ‣ Star Potter

WhatsApp giant WhatsApp has announced the global rollout of a new feature called ‘Communities’, which includes a 32-person video call.

Meta founder and CEO, Mark Zuckerberg, made this announcement on Thursday, November 3, 2022, saying it was a “big evolution for WhatsApp”.

According to him, the new Communities feature provides more extensive and structured discussion groups on the messaging platform.

He also said communities will give users the ability to organize and bring together related groups under one umbrella. Members can receive updates sent to the entire community and organize smaller groups to discuss topics that matter most to them.

To use the feature, users are advised to tap the “New Communities” tab at the top of their chats in the app.

Users can start a new community or join an existing group from a list of available groups. Once a user has joined a community, they can switch from one available group to another while searching for information.

In addition to communities, WhatsApp has also released more features to “improve the group chat experience,” including in-chat polls, larger file sharing, comments, groups with up to 1024 users, and shareable call links.

Meanwhile, as Meta doubled monetization with his family of apps, Zuckerberg had said that JioMart on WhatsApp in India would be a big opportunity for the paid messaging market.

During the company’s Q3 earnings call, the CEO said that paid messaging was another opportunity that we were starting to capitalize on.

“We launched JioMart on WhatsApp in India and it was our first end-to-end shopping experience that showed the potential for chat-based messaging commerce,” Zuckerberg told analysts.

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