Royal Caribbean Cruise Line Makes a Key Beverage Change

Royal Caribbean Cruise Line Makes a Key Beverage Change

Loyalty has been a major driver of the cruise business.

Once a cruise line has a customer on one of its ships, it has multiple options for bringing them back. The most obvious is to offer onboard benefits for booking the customer’s next cruise while on the current cruise. These offers generally include credit on board during that cruise as well as attractive prices.

And of course, once a cruise line has served customers for the first time, it has their contact details and can promote the idea of ​​coming back to that audience. In addition, cruise lines use loyalty programs to keep customers at bay.

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