Impressed by the success of Burna Boy’s ‘Lagos Loves Damini’ show on January 1, the UK government has entered talks with the organizers to explore a partnership that would strengthen Nigeria’s entertainment sector.
Steps towards the partnership began on Friday at a meeting at the UK’s Deputy High Commission in Lagos.
The meeting included Mr. Kaycee Kennedy of Creative Economy Catalyst Ltd, the show’s main promoter, and Chim Chalemera, Country Director, UK Department for International Trade.
In a comment, Kennedy listed the positives, including the fact that the show was the first African show to be listed on the Burna Boy + ticket sales official website.
He also pointed out that the show was the largest outdoor music concert with an audience of over 30,000.
It also had the largest parking lot at an event — more than 11,000 cars — and also pioneered online ticketing through a wallet, he added.
Other major positives were the fact that there were no reported victims, theft, assault or sexual harassment.
However, Kennedy noted that despite the positives, there were some challenges and learning points.
He said the desire to address key challenges and flaws encountered at the Lagos show necessitated a visit to the UK’s deputy high committee to meet with the UK’s Department for International Trade and discuss possible collaboration for future events .
The issue of an inadequate power supply and the power surge that led to a breakdown that shrunk a large number of equipment was discussed at length.
The need for logistical support in areas such as infrastructure, including equipment rental, and the standardization of such equipment to meet international minimum standards, was also discussed.
The meeting also discussed supplier sourcing and management.
Possible support for waste management after the concerts and other such major events was also discussed.
It was agreed that an adequate waste recycling structure was a very critical post-concert facility to protect the environment and meet acclaimed international bio-disposal and environmental standards.
Chalemera said in her contribution that she was happy to provide the necessary support, including matchmaking and introduction to relevant UK companies to work with the concert promoters.
According to her, the collaboration would ensure that future concerts are delivered to international standards.
Recall that in November 2022 the UK Department for International Trade facilitated a trade mission for 18 UK companies taking part in the Round 10 Energy Catalyst for renewable energy worth £20m.
They visited Eko Energy City, the venue of the “Lagos Loves Damini” show, and were hosted by Creative Economy Catalyst Ltd.
Accordingly, Friday’s follow-up visit marked an important step towards developing a partnership between Creative Economy Catalyst and the Department for International Trade, just ahead of the next round of international shows and concerts scheduled for 2023 at Eko Energy City, Lagos.
An excited Chalemera expressed excitement at the potential benefits of the partnership.
“The UK is very pleased to support the Creative Economy Catalyst team as part of our extensive engagement with the Nigerian creative industries.
“The UK has a lot to offer in terms of expertise when it comes to hosting large-scale entertainment events such as concerts and festivals.
“We look forward to seeing how this expertise can be applied to future events,” she said
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